Evaluating Your Internet Marketing Needs For Your Company: Key indicators

Thanks to digital technologies and various revolutionary tracking tools, the lack of information is no longer a problem for marketing managers. The challenge now is to know what information you need to take into consideration and how it can be useful to achieve your goals.

To conduct an effective Internet marketing strategy, i.e., one that allows you to win customers and develop your turnover, it is essential to regularly measure the performance of your actions: Your needs. How can you do this? Here are the 12 indicators to follow to determine your Marketing needs.

What are the important indicators in internet marketing?

There are dozens of indicators for your digital strategy. We have chosen to group together the 12 most important and most used KPIs. You will have to select them according to your objectives and the communication channels used.

The main KPIs of your digital strategy

Let’s start with the data that shows the overall health of your digital strategy. These are usually measured on your website or corporate blog.

1.  The number of visits

First indicator: the volume of visits to your website or blog. This basic KPI allows you to know how many people you attract, where they come from, and what their interests are on your pages.

2. Unique visitors

The number of unique visitors is always lower than the number of visits since a potential customer may enter your site more than once. He is therefore counts several times as “visits,” but only once as a visitor. More precisely, this measurement gives a real idea of the number of leads that visit your website, blog, or homepage.

3. The bounce rate

Conversely, the bounce rate highlights irrelevant content because the user quickly leaves the page. Checking these statistics allows you to improve your content, but also the design of the page. A high bounce rate sometimes indicates a poor user experience.

4. The number of completed forms

The fundamental step of the conversion is when the user has completed a form and finalized the transformation. This gesture is a pledge of quality concerning your page, your contents, and your digital communication in general. The rate of form completion must increase along with your notoriety and traffic.

5. Cost per lead

Do you run paid campaigns via Google Ads or Facebook Ads? The cost per lead (CPL) is the price paid for each qualified contact. In other words, the number (quantity) of Internet users who identified themselves (by filling out a form or contacting you directly) compared to the budget spent.

Indicators to Analyze On Social Networks

An effective presence on social networks requires a regular analysis of your performance. Here is the data to evaluate to improve your social media strategy.

6. The volume of subscribers

Make no mistake! It’s not a question of having a mega community at all costs but of evaluating the evolution of your notoriety. From the moment you start a digital strategy and use social networks, you need to check that your content attracts new subscribers. On the other hand, if you notice that the number of users who unsubscribe from your pages is higher than the number of Internet users who start to follow you, it means that your editorial line is not adapted to the expectations of your customers. An adjustment is necessary!

7. The engagement rate

Let’s be honest, with the reductions in reach at Facebook, Instagram, and even Twitter, this percentage will remain quite low. On the other hand, the more your community grows, the more this KPI will drop. Keep in mind that maintaining a commitment rate of more than 1% on Facebook and Instagram puts you on a good average!

8. Sharing

Between the 3 possible interactions (likes, comments, share), the number of shares remains the most relevant indicator. Internet users only re-post content that is interesting for them and their friends and family. Analyze which publications have the highest number of shares to refine your editorial line.

9. The mentions

Does anyone mention you in their tweets or Facebook posts? Mention of your brand remains an essential clue to your notoriety. If you see an increase in these mentions, you’re on the right track!

Emailing Needs

Email is a reference channel for the success of your internet marketing. To improve your campaigns, it is essential to observe the following indicators:

10. The volume of subscriptions to your mailing list

Are subscriptions to your newsletter on the rise? If the subscription volume to your newsletter seems to be stagnating or decreasing, you will need to evaluate the relevance of your content, as well as the locations of your registration forms.

11. The opening rate

Knowing the opening rate of your emailing campaigns is essential to know how many recipients have shown interest in your content. After several emails, you will see the topics that most interest your audience, and you will be able to improve your campaigns.

12. Click through rate

What is the percentage of recipients who click on the links embedded in your emails? Where do they click? What information are they most interested in? With the answers to these questions, you can place your important links in “hot” places and determine what content speaks to your audience.